Digital Marketing

Step towords Digital Transformation

Search Engine Optimization

Search Engine Optimization (SEO) is the organic (unpaid) process of improving the visibility of a website on search engine result pages (SERPs), by including search engine friendly elements into a website. Search engine optimization is broken down into two core areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, keyword optimized and engaging content, and images. Off-page optimization refers primarily to back links (links pointing to the site which is being optimized, from other relevant websites). Most people think that search engine optimization is a waste of time in the digital marketing arena. But, that is far from the truth. SEO can contribute significantly to your online marketing campaign. How? SEO is the first thing that you incorporate in your website to make it visible in search engines. It makes it easy for both users and search engine robots to understand your website. Search engines bots crawl through millions of pages in a day giving people the answer they are searching for online. So how do you make sure your website stands out in the competitive online world and appears on first page of Google, Yahoo and Bing? Through Search engine optimization.

Social Media Marketing

Social Media Marketing is the process to gain traffic and attention to your business or brand using various social media websites. For example: You can use Twitter to share small messages about your business or you can use facebook a fully fledged social media site which allows you to share facebook Updates, create Posts, Notes, Images and even business pages. According to most people, social media is a fad, a passing marketing interest which will soon die off. However statistics prove it wrong. According to Hubspot, 92% marketers say that social media marketing is important for their business and 80% say that social media helped increase traffic for their website. According to social media examiner, 97% of businesses are participating in social media marketing however most don’t know how to leverage the full potential of this wonderful platform for their business growth. Social media marketing has a huge potential to increase your sales, generate more traffic to your website, turn your leads into customers and double your revenue growth.

Pay per Click

Poor online exposure, or worse, no exposure can make your business become outdated in no time. You may have great products and services to offer but if your brand is not visible to online population then how will you manage to run your business? Ranking high on Search Engine is not an easy task. It can take from weeks to months to get your website to rank for your brand’s keywords. However in this competitive marketplace if you want quick brand recognition, a consistent web presence, and a steady flow of new leads and website traffic then investing in Paid Search Advertising is important. Paid search advertising is a marketing model where we create ads for your product/service and pay a pre-decided fee each time your ad is clicked on. These ads are shown on top of search engine results, relevant websites, and in a variety of ways on different social media platforms.

Google Adwords

Poor online exposure, or worse, no exposure can make your business become outdated in no time. You may have great products and services to offer but if your brand is not visible to online population then how will you manage to run your business? Ranking high on Search Engine is not an easy task. It can take from weeks to months to get your website to rank for your brand’s keywords. However in this competitive marketplace if you want quick brand recognition, a consistent web presence, and a steady flow of new leads and website traffic then investing in Paid Search Advertising is important. It can take from weeks to months to get your website to rank for your brand’s keywords. However in this competitive marketplace if you want quick brand recognition, a consistent web presence, and a steady flow of new leads and website traffic then investing in Paid Search Advertising is important. Paid search advertising is a marketing model where we create ads for your product/service and pay a pre-decided fee each time your ad is clicked on. These ads are shown on top of search engine results, relevant websites, and in a variety of ways on different social media platforms.

Bulk SMS & Whatsapp Marketing

Poor online exposure, or worse, no exposure can make your business become outdated in no time. You may have great products and services to offer but if your brand is not visible to online population then how will you manage to run your business? Ranking high on Search Engine is not an easy task. It can take from weeks to months to get your website to rank for your brand’s keywords. However in this competitive marketplace if you want quick brand recognition, a consistent web presence, and a steady flow of new leads and website traffic then investing in Paid Search Advertising is important. Paid search advertising is a marketing model where we create ads for your product/service and pay a pre-decided fee each time your ad is clicked on. These ads are shown on top of search engine results, relevant websites, and in a variety of ways on different social media platforms.

Email Marketing

Since many years people have been communicating digitally via emails but not many know that emails are a very powerful driving force for a brand’s digital marketing strategy. As per statistical data there are 2.5 billion email users worldwide and email is 40 times better at acquiring new customers when compared to social media channels. Email marketing is a growing industry and one reason that it is growing is because it works. Increase your Conversions with Email Marketing Email is the most powerful channel when it comes to conversions. According to statistics personalized emails improve click-through rates by 14%, and conversion rates by 10%. Moreover marketers consistently rank email as the single most effective approach for awareness, acquisition, conversion, and retention. Today, mostly everyone is opening emails on smart phones. With email marketing you can easily tap in to the growing popularity of mobile technology. You can send your email to your audience and be assured that they will receive it no matter where they are.

Corporate Video & PR

In a world where 571 new websites are created every minute, 1.8 million likes are clicked on facebook, 278,000 tweets posted and 204 emails sent per day, how do you expect your voice to be heard? With so much information sharing happening on the online platform how do you suppose people will identity with your business and brand? How will they know that your brand even exists? Currently, with over 3 billion global internet users (462 million users in India) the best technique for your brand to reach out and create a buzz is though online media. Digital PR increases your online presence by helping you build a relationship with various journalists, bloggers and writers. When your story gets published on various online media channels it not only increases your brand awareness (nationally and globally), but also gives you a platform to connect with your audience. Your press release on reputed media channels provides you with high PR backlinks which as a result boosts your website traffic and ranking on search engines. Besides, having top online media channels publishing an influencing story about you gives your brand a positive image. Thus increasing brand trust, loyalty, credibility and higher ROI for your business.